LabelWhite helps build self-distribution channels

LabelWhite is an integrated solution for e-commerce, order fulfillment, and customer service created for musicians, record labels, producers and distributors with multi-channel sales strategies. Whether a DVD is sold to a consumer, wholesaler, library, institutions, or any other outlet, LabelWhite can handle the order processing and fulfillment. DIY musicians, record labels, producers and distributors can set-up a self-branded shopping cart system and begin selling products without incurring a large upfront investment or protracted vendor search. LabelWhite handles credit card processing, e-commerce security issues, customer service, and fulfillment for both domestic and international orders. LabelWhite not only gives your customers the confidence that orders will be quickly processed, but also that problems should they arise, will be quickly and professionally resolved. LabelWhite also processes retail and purchase contract orders so clients can pursue simultaneously B2B and B2C sales strategies.

Starting is simple. LabelWhite customer service agents walk clients through the setup process and discuss DVD and merchandise strategy, affiliate marketing tools, Amazon integration, and other sales and marketing decisions related to self-distribution. Clients have setup and began transactions in as little as two days. With additional shopping carts denominated in Euros and British pounds, and fulfillment operations in both US and Europe, clients are able to reach an international fan base from day one. LabelWhite is non-exclusive. Clients dictate when to start or stop the service as their marketing and sales strategy change. There is no penalty for closing or temporarily suspending the account; there is no risk.

Several award-winning musicians are current LabelWhite clients, and we continue to add more every week. We received input, and continue to receive input, from musicians, record labels, producers who are undertaking self-distribution, and add features they need to succeed. We see this as an on-going collaborative process whereby new features are added to enhance the service. Our mission is to continually add services and features that will expand the market for independent music, as well as facilitate the e-commerce and fulfillment to those markets.

LabelWhite launched in December 2006 after many months in collaboration with musicians, record labels, producers, distributors, consultants, and e-commerce specialists to design service and the software architecture. Our goal is to continually add services and features that both expands the market for independent music, as well as help musicians, record labels, producers and distributors reach those markets. LabelWhite, a division of Magic Rock Entertainment, is headquartered in Los Angeles.

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